Ready-made website templates are quick and easy ways to launch a website in a matter of a couple of days. However, nothing worthwhile doing ever came easy—and your business website deserves all the time and effort that it needs to help you achieve your marketing and sales goals!
If you want to ensure a unique but excellent user experience that lets your customers immerse in your brand, then working with professional web designers in building a custom web design for you is the way to success.
To cement that point even further, here are three benefits of getting a bespoke web design for your business website:
As the name implies, a custom web design gives you free rein to decide on the design elements that go into it. Everything, from the colours to the typefaces, and even the placement of each element, is limited only by your imagination—and your business requirements, of course.
In contrast, ready-made templates offer incredibly limited options for customisation. You also run the risk of having your website look like everybody else’s—which isn’t a good thing if you want your brand to stand out! While that may not be so much of an issue for blogs, your business website stands to potentially lose credibility in your customers’ eyes.
As a marketing tool, your business website should follow your business needs. While some companies can make do with a few pages and a basic blog-style layout, you should be able to incorporate advanced features, like a working e-commerce page, add-to-cart functions, and quick-loading checkout pages.
Other functionalities, such as Customer Relationship Management (CRM) tools integration, and sign-up forms, are also advanced features that may not necessarily be available for ready-made templates!
Search engine optimisation
With over two billion websites up on the internet, marketers and small business owners need to ensure that their websites are easily found by potential consumers who may need their products or services. One good way to do this is to have search engine optimisation baked into your website design.
Search engine optimisation takes place on two levels: on-page and off-page. On-page optimisation deals with specific coding preferences that Google prefers to see on your websites, such as detailed meta-descriptions, title tags, snippets, meta-descriptions, and more. Above all, your website should also be mobile-friendly.
On the other hand, off-page optimisation deals with earning relevant backlinks, creating an internal link structure, building quality content, creating an effective keyword strategy, and more.
While many off-page optimisations can be done after the fact, on-page optimisations are best integrated within custom websites than those made from ready-made templates. If you’re savvy with code, it’s entirely possible to modify your source code for SEO purposes. That being said, if you’re going to spend all that time fiddling with someone else’s code, then you might as well give your web designer some time to create a new one from scratch!
In this day and age, custom web designs are an investment that you will not regret making. In the long run, your customised website will rank better on search results and will have a level of user experience that will not be matched by ready-made templates! On top of it all, by giving you and your web designer full control, you can craft a unique website design that will resonate with your brand—which helps establish your brand in this highly competitive market.
Brudson Media is a website design agency in Suffolk specialised in providing small businesses with bespoke website designs that will take their online presence to the next level. We provide services in responsive design, domain and hosting, and SEO. Connect with us today and get a free audit of your website!
To learn all about the process of hiring a web designer and how to find the right designer for your business, you may want to check out this article by Toptal: https://www.toptal.com/designers/lweb#hiring-guide