Looking back in the heydays of the dial-up internet, websites were not a compelling factor that can impact a company’s branding. It served as a digital brochure filled with style less blocks of hyperlinked text and kitsch flash animations, adding nothing to your marketing funnel other than novelty during its time.
Now that the world is becoming more internet-driven, websites have turned from looking like virtual fossils into a necessity for survival in a digitally-oriented marketplace. Businesses today need a website to establish their credibility and reach savvy consumers, but it takes more than pretty graphics to improve their browsing experience.
Seeing the evolution of web design from then to now, the guide below should give a rundown on the key qualities that make a high-converting website:
Tip #1: Web Design Should Have a Clear Purpose
Choosing the layout, theme, color scheme, and other design elements should be driven by purpose. Beyond impressing your visitors with eye-catching visuals, everything should blend seamlessly to serve your website’s goal.
That doesn’t mean you should only stick to minimalist designs. Websites can look unique and leverage bold styles without confusing your readers so long as you strip the elements down to its important essence.
Some ways to showcase your message at first glance is to use color schemes to improve the content’s readability, site comprehension, and other factors that affect the user’s comprehension when exploring your website.
Tip #2: Use Eye-Catching Imagery that is Cohesive to Your Brand Identity
Beyond purpose-driven design, it also helps to include eye-catching imagery to boost the impact of your content. High-resolution photos can say a thousand words more than a blog, so adding virtual elements that represent your brand, products, or services should do wonders in building your website’s momentum.
It also helps improve your call-to-action and evoke the desired emotion from your target audience, allowing them to understand your message easily and trigger a sense of excitement or interest. Adding video content, animation, and appealing text should also contribute to the user experience as it drives engagement in more ways than one.
Tip #3: Web Design Should Never Compromise Your Loading Time
An attractive website can make jaws drop and increase your chances of converting visitors into customers, but bombarding the page with excessive flash content, large image files, plug-ins, and broken links can downgrade the experience by slowing down the page loading speed.
Every second of a delay can cut down your conversion rate by a whopping seven percent, which means you need to optimize your web design to ensure it can perform seamlessly. Minimizing HTTP requests and utilizing your server-side caching are some of the ways to reduce the loading time.
The Bottom Line: The Pivotal Role Web Design Plays in Maximizing Your Website’s Conversion Rate
It’s true that quality content is king, but the website’s design plays a critical part in shaping your customer’s experience. When done right, it can set your business up for virtual success and strengthen your competitive position.
How Can We Help Boost Your Conversions and Online Prominence?
We’re a reputable web design agency in the UK that offers bespoke website services that strive to enhance your bottom line. Our multi-faceted approach can help maximize your website’s conversions, so get in touch with us for a free website audit and see what we can do to transform your website!