Creating a website for your business is crucial to your success, especially if you’re an online store. It contains all the vital information about your enterprise that customers will need to decide whether or not to engage with you. It is also essential when factoring today’s increasingly digital landscape, as most people refer to the Internet when searching for a business.
If you recently launched your business, a large portion of your customer base probably hasn’t heard about you yet. That means they won’t be entering your company name in search engines and find your website in the process. However, by incorporating search engine optimisation (SEO) in your website design, you’ll have a higher chance of ranking in the top results of a search engine page.
The Importance of SEO
SEO is vital when marketing your business, so understanding how it works will help you optimise your website to its fullest potential. Including SEO strategies into your website design will bring much more visitors, expanding your brand awareness and recognition. However, there are over a billion websites on the Internet, which makes the competition for users’ attention incredibly stiff. Higher rankings will mean people are more likely to visit and convert into customers, thereby boosting sales.
Your ranking position depends on multiple factors, such as traffic, keywords, link relevance, and usability. SEO is also a continuous process, which means you must always improve your website and design it with user experience in mind. Here are four SEO strategies to keep in mind when designing your website:
1. Make It Mobile Friendly
Thanks to their portability and sheer processing powers, smartphones have become a reliable device for using the Internet. That means a large portion of your website visitors is viewing your website from their mobile devices, making it essential to design the layout to be mobile-friendly.
Responsive design is crucial to your SEO rankings, so visitors must comfortable access your website no matter what device they’re using. People tend to leave a website once they see that it isn’t optimised to their screen size, which will leave you with a high bounce rate. To encourage visitors to stay, design your website to display correctly regardless of the device. If you’re not sure how to do this, website developers are the ones to consult.
2. Build a Straightforward Information Architecture
Efficiency and speed are two of the most critical factors in nearly all digital and technological processes, and your website is no exception. People want to find the information they need in as few clicks as possible, so you must construct your information architecture as such. Search bots use this to access your content and index it, which will help you rank well. However, if your information architecture is convoluted and confusing, your rankings are sure to plummet.
A flat site structure is the best way to design your website. It will minimise the number of clicks needed, ensuring that any page on your site is accessible in no more than four clicks from the homepage. Doing this will also bolster your search engine marketing, subsequently boosting your chances of ranking high.
3. Optimise Your Website for Voice Search
Smart home devices and virtual assistants have surged in popularity over the last few years thanks to their ease of use. They have also increased the voice search phenomenon, resulting in more people using the speech functions on their devices to search the Internet.
The rising trend is an opportunity for your business to attract new customers, so you’ll want to tailor your website design for voice search as well. Remember that voice search users opt for different phrases when inputting their query, so incorporating questions they would use in your content will allow them to discover your page.
4. Use Long-Tail Keywords
Although it’s essential to have the most popular keywords in your website, it’s just as crucial to have long-tail keywords in your roster. They boost your authority, which is an excellent avenue for attracting more traffic. The most popular keywords tend to be the most competitive as well, so long-tail keywords allow you to reach your intended audience with less effort.
For your website to fulfil its purpose and potential, you must optimise it for both your website visitors and search engines. This process involves understanding how they work and incorporating this knowledge into your website design, making it as organised and accessible as possible. By keeping these tips in mind, you’ll enjoy increased visitors, higher rankings, and even more profits for your business, helping you reach your goals of success.
If you want your business to have the best website design possible, be sure to contact us at Brudson Media! We are a web design agency that supplies bespoke websites and website services to our clients. Each project we undertake is specially designed to give your customers the best user experience possible. Get in touch with us today to see how we can help your business thrive!