More consumers are using online platforms to find products and services conveniently. This means they rely on search engines to search for information, trusting that these platforms will help them find what they're looking for.
Since more consumers are relying on the internet for answers, more companies are figuring out ways to develop and boost their online presence. One way to do this is by making sure your company is visible on search engine pages, such as Google. However, in some cases, your company won’t be listed on any of the pages. Why is that?
Ideally, you want your company's website to be on the first page of Google's results pages for everyone to see. But if you don't have the right foundations of great search engine optimisation or SEO and web design, all your hard work may go unseen and your site won’t be part of search results. This is why most companies collaborate with web design agencies to develop proper strategies to improve their online game.
If you're one of those who can't seem to find your website on Google, you're probably not doing it right. In this article, we'll help you understand why your company's site isn't showing up on google. So keep reading, take down notes and let's get to it!
Your website isn't registered on Google
One of the most common reasons company websites don't show up on Google is that they aren't registered in the search engine’s index. This straightforward reason is something that many business owners tend to forget, but it's incredibly crucial for online rankings.
When you register your website on Google, you'll get better chances of improving your site ranking immediately. However, the other approach is trusting more websites to use your links so that Google will eventually find you. But the latter option might be inefficient as it will take more time, and the results are more uncertain.
Your website pages aren't search engine-friendly
Another essential factor contributing to your visibility on Google search is that your website is probably not search engine-friendly. With this, you must collaborate with a reputable website design agency so you can manage your site easily and make it accessible to search engines.
To achieve a search engine-friendly website, you'll need to use correct titles and meta description tags while also having an effective website design. Google receives these keywords and text, which helps them suggest your company's website to its users.
Additionally, ensure that your website design is easy to navigate and has high-quality content. This will drive more consumers to visit your website, ultimately increasing your ranking and online presence.
Your website could still be in line for indexing
Another reason your company website isn't showing up on google is that it takes a few weeks for a new site to be visible and indexed on Google. This is more apparent if your website doesn't practice effective SEO techniques.
Google’s algorithms are in charge of getting your website indexed and are quite challenging to pin down. For some, it may take a short time, but if it has been months and you think you've done everything by the book, you may be faced with indexing errors.
To help improve your online visibility and sales, your company must be searchable on Google. This is why it's important to know these three indexing errors so that you know what to prevent and how to avoid delay when putting up your site on Google.
It's ideal that you collaborate with a website design agency, such as Brudson Media, to help you with your website woes. We'll create an effective website design and incorporate proper SEO methods to ensure that your website shows up on the first page of Google search results.
Developing and designing a website for your company can be quite tricky, considering many factors are involved. But don't worry; Brudson Media is a website design agency that creates bespoke sites for various clients to help them take their business to the next level. Check out our services today!