Search Engine Optimisation (SEO) is one of the oldest yet most effective digital marketing strategies today. Because of this, many businesses have been pushing to incorporate it into their business plans. However, due to its popularity, much misinformation has also surrounded the strategy, and it’s vital to be familiar with them, especially if you’re new to this.
In this article, we will share seven common myths about SEO so that you are well informed:
In the past, webmasters needed to submit their sites to Google for search engine bots to crawl their sites and rank them. But the days of website submission have long passed. Search engines are now smarter, and they can find your website on their own.
Meta keyword tags were such a crucial part of the SEO process. Many years back, you would have an endless list of keywords to use to improve your site’s strategy, and you probably end up stuffing your content with these keywords.
Today, it got to the point that it became too much even Google surrendered and dropped the keywords Meta tag as a ranking factor. So, the next time you plan to invest time in your Meta keyword tags, know that it will only be a waste of time as it will not produce any effective results.
Surprisingly, this remains to be one of the most common misconceptions about SEO today. Some believe that keyword stuffing is a wonderful SEO hack. Yet, this is an ineffective strategy, and you only increase your chances of getting penalised by Google.
If you’re pressed for time and can’t write fresh, new content, you might think recycling content is the best route to take. During the early 2000s, content recycling was such a huge practice because it helped many websites get through a non-productive stage. However, when the Panda algorithm update rolled around in 2011, things changed. As a result, Google is now looking closely at content pieces to make sure they’re fresh and unique.
Lengthy and over-optimised page titles have become a go-to technique for many SEO beginners. However, this practice is actually counterproductive. Google now hides characters in titles that run longer than 55 to 70 characters, when then cuts off your message. For this reason, if you have a long title, it will be unusable because Google will just cut it on the SERPs. This is why it’s best to stick to shorter and more straightforward titles so that users will be able to see its full length.
Sure, backlinking will help your site rank higher, but it’s not about the number of backlinks you have and more about the quality. Instead of investing time and effort acquiring plenty of backlinks, pay more attention to its quality so that it will work well for your site.
Many websites fight to get high domain authority. Indeed, this is a good thing, but not everything about SEO revolves around this. Remember that not all sites will have high DA; some will only be on average, and that can still help them gain quality leads.
At this point, you now know that you don't have to be caught in a trap of SEO misconceptions that will derail your business efforts. Now that you know the most common misconceptions about SEO, you now have a better chance of adopting the right and best SEO practices that can help your website be a success!
Do you need help with your SEO efforts? Brudson Media is a top-rated SEO agency in Suffolk that will ensure the effectiveness of your strategies. Get in touch with us today to see how we can help!