There's no denying that December is the most wonderful time of the year. For most individuals, they look forward to spending the holiday and capping the year. But for businesses, on the other hand, it's a great opportunity to promote their products or services and boost their sales as they look forward to starting the new year on a good note.
If you're looking to end the year with a bang as a business, you must level up your SEO strategies and make them relevant to the season. In doing so, you will be able to improve your website's online visibility, put your brand in the spotlight, and even increase your business profitability.
Here are five steps to boost your SEO this holiday season:
1. Produce and publish relevant content for the holiday
Part of your overall digital marketing strategy is on-page SEO, which requires creating valuable pieces of content. If these copies resonate well with your target audience, imagine how you'll convince them to purchase your products or patronise your business! During this holiday season, it is all the more crucial to produce and publish content, whether informative blogposts, entertaining video clips, or striking images. However, they must all be relevant to the holiday season as these are types of content that most users are going to look for online.
2. Take advantage of social media to spread the holiday spirit
In line with the content creation and publishing mentioned previously, you must take advantage of social media as well. Aside from posting these content pieces on your website or blog, be sure to share them on your social media channels. Whether Facebook, Instagram, or Twitter, they have the potential to spread the holiday spirit while promoting your products or services to current and potential clients. As these channels are where people live and breathe today, you'll have the ability to kick your business up a notch!
3. Conduct keyword research for holiday-related terms
Keywords are essential, which is incorporating the right terms in your content and strategically using them is vital. To ensure this, you must conduct keyword research to know what words or phrases relevant users are more likely to use in your industry. Furthermore, be sure that the keywords you'll integrate into your content are relevant to the holiday season. The chances are that users will be typing in phrases, such as Christmas sales, New Year offers, and the like.
4. Create landing pages for the holidays
For the past months, you may have gathered crucial data and information for the creation of your landing pages. At this juncture, it’s the best time to launch these pages for the holidays. But before doing so, be sure that you are offering value for your customers by considering the following factors:
- The purpose of your page
- The promotion you have to offer, whether products or services
- The marketing timeline
- Your target market
- Your market location
5. Optimise your site for mobile devices
During the holiday season, expect many users to be hooked up on their mobile phones as they spend time online. As such, don't forget to optimise your website for mobile devices. In order to do so, responsive web design is the key. With this in place, your website will look good and works fine, regardless of the device being used!
At this point, you now know what to do to boost your SEO strategy during this crucial and advantageous time of the year. As outlined above, all it takes is to publish relevant content, take advantage of social media, conduct keyword research, create landing pages, and optimise the site for mobile devices. With all these key steps, you can get your website and content in the top ranking of the search results, presenting your business with opportunities during the holiday season!
We're an SEO and website design agency in Suffolk, providing bespoke web design services and effective SEO solutions for small businesses. If you're looking to align your SEO marketing strategies with the holiday season, get in touch with us today to see how we can help!